Flexible Work Models and Hybrid Work Culture: A Strategic Paradigm for Talent Retention in the Evolving Workplace
DOI:
https://doi.org/10.31305/rrijm2025.v05.n02.003Keywords:
Hybrid Work Culture, Flexible Work Models, Talent Retention, Employee SatisfactionAbstract
The global shift toward flexible and hybrid work models has fundamentally redefined the employment landscape, reshaping how organizations approach employee engagement, performance, and retention. This research paper explores the emerging paradigm of hybrid work culture as a strategic tool for talent retention, using a case study of Infosys Limited to illustrate practical implementation and outcomes. The study draws from contemporary literature on work model evolution, psychological contracts, generational expectations, and motivation theories to analyse how flexibility influences employee satisfaction, loyalty, and productivity. Key findings highlight that well-structured hybrid models contribute significantly to reducing attrition, especially among younger and female employees, while enhancing organizational agility and well-being. However, challenges such as technological constraints, leadership adaptation, and equity concerns must be addressed to ensure long-term success. The paper concludes with actionable recommendations for HR leaders to design inclusive, customized, and data-driven hybrid policies aligned with future workforce trends.
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